Make the outdoors Great


Located in Rockford, Great Lakes Outdoors is a purveyor of top-of-the-line, sport gear brands manufactured to make your next adventure the experience of a lifetime.

Outside Magazine awards 2019 Gear of the Year Award to the Vasque Breeze LT GTX


Proudly Representing


About our agency

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With over 30 years experience in the Outdoor Industry, Great Lakes Outdoors prides itself as a well established sales agency managing 4 Midwest states, MI, OH, IN & KY. We have extensive experience with strong brands covering the Outdoor, Winter Apparel & Accessories, Hydration, Footwear and Lifestyle categories. Our goal is to establish strong relationships between our Retail Partners - Sales Representatives & Our Brands. One of our largest takeaways from this philosophy are the friendships we've developed throughout the years in this great industry.

Our brands are showcased in our Showroom in Grand Rapids, MI.


  • Vasque: Agency of the Year 2014

  • Mountain Khakis: Sales Rep MVP 2018

  • SLM Fitness: Million Dollar Sales Club

  • SLM Fitness: Rep of the Year

  • Colman & Hirschmann NY, NY: Rep of the Year



Randy Downs, Principal

PHONE (616) 490-4771
FAX (616) 965-2605

33 years in the outdoor business.  28 years in sales.

After graduating from Central Michigan University I started my career with a major Midwest retailer in Sporting Goods Buying & Merchandising.  After nearly 5 years I moved into sales and never looked back.

I feel very fortunate growing up in Michigan with a family that enjoyed all things outdoors.  Today I continue to do the things I love including Hiking, Kayaking, Skiing, Snowshoeing, Fishing and just about anything to do with the water.


 Cindi Downs, Rep

PHONE (616) 490-1090
FAX (616) 965-2605

Hi, I'm Cindi, I was born into a family of outdoor enthusiasts where I spent my childhood growing up on the water, with all adventures geared toward fast, thrilling and memorable! 

In my early 20's I dipped my boots into the world of snowboarding as one of the first Burton Reps.  I also pursued my degree and dove deep into the ever changing medical field.  Once I came up for air I decided that travel, selling great products, hanging with great  people and doing what I genuinely love most, which was being in the outdoors led me back down the adventure path and working for 6 years now with my husband and our Agency. 

We have 3 kids, all huge outdoor enthusiasts which makes traveling awesome.  I'm an avid, hiker, with a love of kayaking, biking, snowboarding, animals and almost anything to do with the outdoors and water.

Always looking for another person to join our team that shares the same passion as we do.  Please inquire-



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