One Van, Two Brothers, Three Simple Words: LIFE IS GOOD.

OUR STORY

In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt—and discovered how those three simple words could help people to focus on the good.

OUR MISSION: TO SPREAD THE POWER OF OPTIMISM.


Catalogs & Lookbooks

Three simple words changed our lives forever. Learn how it all began. Life is not easy. Life is not perfect. But Life is Good. #ThisisOptimism