Our Story

since 1982 Turtle Fur® has been a leading headwear and accessories brand in the outdoor, snow sports and lifestyle markets. 

About Us

Located just North of Stowe, in the shadows of Vermont’s highest peak, Mount Mansfield, we know tough weather. By creating comfortable, quality products, we help you stay outside longer to enjoy the things you love to do.

Our mission is to create the best headwear and outdoor gear you can buy. We pride ourselves on holding true to our roots of quality, comfort, creativity, and community ...all while having fun

Our Founders

Millie Merrill founded Turtle Fur® in 1982, leaving the company’s initial mark on winter sports with the invention of the first fleece neck warmer. Affectionately dubbed The Turtle’s Neck®, it was a design shift in winter accessories that proves successful to this day. The invention of the Original Turtle's Neck freed once scarf-bound skiers from their tangled and burdensome accessories.

From The Neck was born The Hat, from The Hat; many more hats. In collaboration with her husband John, who joined in 1991, Turtle Fur continued to add products and grow larger. Millie and John retired in 2000. Starting with our fleece roots and expanding to all of the products we make today.

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